We all enjoy that feeling of walking into a shop and being recognised and treated as an individual. The truth is that personal touch can often make the difference in whether we decide to buy a product, and this is no less true when it comes to our online journey. To put it bluntly a one-size-fits-all strategy is simply becoming obsolete, as the benefits of a more personalized customer experience are proving to increase engagement, return on investment and brand loyalty.
So what can you do to start making your customer’s experience personalised?
The power of images
Images say a lot about your business and the quality of the products you are selling. If you show your customers shoddy photographs of your products are they really going to be impressed? Good product imagery on your website is therefore paramount.
Another way to use images to your advantage is by personalising your customer quotes with images. By approaching your customers in this way you can make them feel truly special and you may open their eyes to products they haven’t even considered before.
Don’t become Spam
Have you checked your emails today yet? I’m guessing there will be at least a dozen or so spam emails that you didn’t want anything to do with. But why? Where did these companies go wrong?
Let me ask you this… if the email had your name in the subject line and “looking for some winter boots?” when you’ve just bought a lovely new winter coat, would you be more likely to open it? The answer is yes! Having personalised content is key to increasing engagement with your email. Just make sure you carry this through to the email content as well.
Not sure how to do this? There are a lot of email software solutions out there that can monitor behavior of your customers.
Have a great and personal website
Your website is often your first touch point with your customer. Think of when you visit another website… doesn’t it make it a great deal easier when that website remembers your contact details and purchase information? Most eCommerce customers simply expect to receive a personal service from a store nowadays, that recognizes them and how they shop.
With a Channl website you get a FREE mobile responsive online store fully branded with your logo, which allows your customers to browse and buy 100’s of products, see instant pricing, and pay securely online. Better still, each customer can personalise any product with text, logos and images and see their design visualised as their finished product. This is the perfect way for customers to see exactly what they are buying and push them to place that crucial order.
Want to go one step further? With Channl you can be even more personalised and create customer branded stores for each of your customers as well. Their online store will come fully branded with their logo on all of your products, ready for them to shop straight away.